Eddie Catz installs a second play area in its Wimbledon branch!

Try out WOW Toys in a new play area at Eddie Catz Wimbledon

Following the huge success of the WOW Toys play area installed in Eddie Catz softplay in Putney in October of last year, Eddie Catz Wimbledon this week debuted its own purpose built WOW play area to the delight of its young customers and their Mums!

Wow Toys Wimbledon (11)

Eddie Catz and WOW Toys jointly developed the concept of a purpose built play area where under 5’s can play freely with a selection of WOW’s battery-free, high quality, British-designed, developmental toys. They are guaranteed favourites with all pre-school children. The play area not only offers new toys to experience but children can also play with old favourites. The WOW range includes toy animals, people, cars, trucks, aeroplanes and bath toys.

A play area will also be installed Eddie Catz’s Newbury next month and with the support of Eddie Catz WOW Toys will also be rolling out play areas in other leading playcentres nationally.

London-based WOW Toys is one of a new breed of toy companies totally committed to innovation, design and quality in the pre-school area. It prides itself in product development and on instinctively understanding the ingredients that make great toys. Nadim Ednan-Laperouse set up WOW in 1997 with just 4 great toys and a vision was to create the very best toys available to young children with no cutting corners, great design, safety and durability. WOW toys are currently sold in the UK and in over 60 countries worldwide.

Similarly, Eddie Catz was founded by London parents Maria & Darren Johnson in 2005 when had two children under the age of five and saw the need for an upmarket play facility. It continues to be a forerunner in the play industry for the uniqueness of the activities on offer and prides itself on excellence in customer service. With 3 centres, 2 in SW London, Eddie Catz partners with top pre-school class providers and entertainers to provide a full curriculum of enrichment and “mother-and-me” classes as well as holiday activities for children 0-10, in addition to the traditional soft play centre. The venture with WOW toys will provide yet another great reason for little customers for visit.

You can visit Eddie Catz centres seven days and there is no need to book, just pay admission at the door. For those who really want a “home away from home” Memberships are available. WOW Toys are available to buy at all Eddie Catz centres.


For more information about WOW Toys see: www.wowtoys.com
Press enquires
WOW Toys – Alison Watson email: alison@wowtoys.com
Eddie Catz – Maria Johnson email: maria.johnson@eddiecatz.com
If you would like to visit Eddie Catz to see the play area and review it please contact Maria Johnson.

Eddie Catz
Tel. 0845 2011268
Visit us on Facebook

PUTNEY 68-70 Putney High Street, London SW15 1SF
WIMBLEDON 42 Station Road, Merton SW19 2LP
NEWBURY Northway House, York Road, Newbury RG14 7NF

Members of the Play Providers Association.

Winner Best UK Multi Site Operator, Play Providers ASPIRE Award 2010
Winner Best Medium Sized Business, South London Business Awards 2009
Winner Best UK Family Entertainment Centre Under 12,000sqft, Play Providers ASPIRE Award 2008
Bronze Finalist Best UK Playcentre Brand, Play Providers ASPIRE Award 2008
Winner Best Staff Training Scheme, Wandsworth Borough Council Awards 2006
Runner Up Best Family Restaurant, Time Out Eating and Drinking Awards 2005
Runner Up Best Brand Identity, Wandsworth Borough Council Awards 2005